JASMINE KAUR REYNOLDS is an Art Director with over 15 years of experience in brand concept, strategy, and design. She's led multi-million dollar creative campaigns for national retailers - most notably Macy's and Neiman Marcus. In addition, she was the Creative Director at Package Free, a zero waste consumer goods brand, where she built the creative team from the ground up and ideated the brand vision across all consumer touchpoints. She also was the Design & Marketing Director for the Marlow Collective in Brooklyn, where she spearheaded innovative brand collaborations and content for the Wythe Hotel, 5 restaurants, and 2 publications. She founded Kaur Design in 2016 to expand her portfolio and develop creative strategies and assets for clients, ranging from start-ups to non-profit organizations.